• LGBT literature has a dedicated top-level category on Amazon Kindle.
• The category "Lesbian, Gay, Bisexual & Transgender eBooks" was first introduced in March 2015 when Amazon renamed the original Gay & Lesbian category.
• Since its inception, the number of English-language books in the LGBT main category has almost doubled from 68,514 to 130,731 titles per start of January 2018.
• This means, only about 3% of all English Kindle books are categorised as LGBT.
• E-book supply in this category has grown at a rate of 18% over the last 12 months.
• On the demand-side, LGBT is currently the 14th-highest-selling out of 30 main Kindle categories. The average sales of a book in the Top 100 are approx. 47 copies per day.
• Romance, Literature & Fiction, and Science Fiction & Fantasy represent the highest-selling sub-categories LGBT.
• LGBT Romance and general LGBT Literature & Fiction have seen strong growth on Kindle until 2016 and have been fairly stable since:

• Gay Romance is one of highest-selling LGBT sub-markets.
• Approx. 30,000 or 7.5% of the overall Romance e-book supply of 400,000+ English speaking titles is categorised as Gay Romance
• Gay Romance has outsold other LGBT romance categories over time:

• But it is not only the main Kindle category Lesbian, Gay, Bisexual & Transgender eBooks that offers niche opportunities.
• There are 10 other main categories – ranging from Biographies & Memoirs to Mystery, Thriller & Suspense – where LGBT sub-markets can be found.

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