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The LGBT E-Book Market 2018
Facts and Figures

Did you know there are more than 60 sub-markets dedicated to the LGBT community on Amazon Kindle? Find out which ones offer the best opportunities.

  • LGBT literature has a dedicated top-level category on Amazon Kindle.
  • The category "Lesbian, Gay, Bisexual & Transgender eBooks" was first introduced in March 2015 when Amazon renamed the original Gay & Lesbian category.
  • Since its inception, the number of English-language books in the LGBT main category has almost doubled from 68,514 to 130,731 titles per start of January 2018.
  • This means, only about 3% of all English Kindle books are categorised as LGBT.
  • E-book supply in this category has grown at a rate of 18% over the last 12 months.
  • On the demand-side, LGBT is currently the 14th-highest-selling out of 30 main Kindle categories. The average sales of a book in the Top 100 are approx. 47 copies per day.
  • Romance, Literature & Fiction, and Science Fiction & Fantasy represent the highest-selling sub-categories LGBT.
  • LGBT Romance and general LGBT Literature & Fiction have seen strong growth on Kindle until 2016 and have been fairly stable since:
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  • Gay Romance is one of highest-selling LGBT sub-markets.
  • Approx. 30,000 or 7.5% of the overall Romance e-book supply of 400,000+ English speaking titles is categorised as Gay Romance
  • Gay Romance has outsold other LGBT romance categories over time:
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  • But it is not only the main Kindle category Lesbian, Gay, Bisexual & Transgender eBooks that offers niche opportunities.
  • There are 10 other main categories – ranging from Biographies & Memoirs to Mystery, Thriller & Suspense – where LGBT sub-markets can be found.

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Romance Book Market Research Report Image


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